It's not a surprise that the first impression you leave on your client is often through voicemail. A professional greeting can make your clients feel at ease when they call in to book their service appointment but are unable to speak to a live person. The greeting can make or break whether someone decides to stay on the line, or hang up and call another salon for an appointment.  Greetings require professionalism and friendliness at the same time – it's essential to know your clients and create messages specifically for them. Think about their demographics, preferences, and the way they talk. Voicemail greetings should be created for your unique consumer cohort – be it seniors who buy your beauty products at discount prices or modern millennials who call to book a hair removal appointment.

Keep reading below for effective examples of voicemail greetings for your salon or spa.

When a client reaches your voicemail, it's usually for one of two reasons: either your business is closed, or you're too busy to answer the phone. Regardless, in this day and age clients expect instant support. Online search indices have made it easy to simply locate another nearby salon or spa if you are unable to provide support in a timely fashion. An effective voicemail greeting can go a long way toward ensuring clients that they are still being cared for. Always keep in mind that the primary function of your greeting should always be client retention, particularly for new clients - you want them to give you a chance to get back to them before trying their luck with another business. 

Voicemail greetings can be used in several ways: to convey information about the salon (hours of operation, services offered), as well as to promote daily specials or upcoming events (promotion of sale days, for instance). Voicemail greetings are a great tool to improve your business and to add value to clients. If you want to stand out from the competition, this is a very effective way to ensure that your clients still maintain interest in booking.

Voicemail greetings are also an opportunity to promote your salon, especially if you have a team of stylists or estheticians. Leverage the opportunity to provide information to your clients that might boost your revenue down the line.

The most important part of creating an effective message is knowing what you want your clients to hear in the first place. What are they looking for from you when calling? That will help you write a greeting and determine its tone, so make sure that it fits their needs.

1. Start by warmly greeting your client and thanking them for their call.
2. Include any information regarding salon or spa updates, such as service specials or closures due to inclement weather. Make sure your greeting is updated on a regular basis.
3. Explain why their call might be going unanswered, and apologize for the inconvenience.
4. Provide alternative methods of contact if applicable.
5. Suggest that the caller leave a message.

Final Thoughts