Although salon suites have been around for decades, recent changes in the beauty landscape have suddenly boosted their popularity. As technological advances continue to streamline direct access to clientele, stylists + aestheticians are flocking to studio spaces in search of financial independence.
And investors are taking notice. Salon Suite chains can now be found within the top 100 on Entrepreneur magazine’s Top Growth Franchises list as well as the Franchise Times Top 200+. The sector is now rapidly courting interest from outside of the beauty industry given the 'semi-absentee' nature of suite ownership. Many believe that market saturation will soon be upon us as more and more investors seek out such a lucrative business model - it won't be easy to compete with the major behemoths in the industry as time goes on.
In order to stand out in an increasingly competitive industry, salon suite businesses will have to offer more than a glossy interior and fruit-infused water. As stylists who were once employees transition into full-fledged entrepreneurship, they'll begin setting their sights on tools to take their businesses to the next level.
We asked a number of our clientele what THEY were looking for from a salon suites business.
The results are as follows:
2nd. FLEXIBLE LEASE
3𝗿𝗱. PERKS ✨
4th. CENTRAL LOCATION
Perks (receptionist, CC processing, booking websites, etc.) were TWICE as valuable to tenants that Design Aesthetic, especially since many of them custom-design their own suites regardless. Isn't it ironic that many salon suites businesses spend $100,000+ on excessive renovations, when they could get 𝗗𝗢𝗨𝗕𝗟𝗘 the value by adding far more affordable Perks?
It's hard to always discount prices, but it's doesn't need to be hard to provide value-added offering to your tenants.
If you can't afford an in-person receptionist, consider trying My Salon Desk Virtual Reception. We are the very first answering service dedicated to the beauty industry, we can support salons, spas + even HIPAA-compliant medical spas. Our beauty-industry trained receptionists seamlessly answer client calls + texts, while up-selling + up-grading them to boost stylist profits. We believe in supporting the beauty industry throughout the ongoing Covid-19 pandemic and have strategized ways to make our service more affordable. By streamlining the intake process, we are able to offer volume discounts of up to 25-50% for salon suites.