"The salon or spa voicemail greeting can make or break whether someone decides to stay on the line, or hang up and call another salon for an appointment."
It's not a surprise that the first impression you leave on your client is often through voicemail. A professional greeting can make your clients feel at ease when they call in to book their service appointment but are unable to speak to a live person. The greeting can make or break whether someone decides to stay on the line, or hang up and call another salon for an appointment. Greetings require professionalism and friendliness at the same time – it's essential to know your clients and create messages specifically for them. Think about their demographics, preferences, and the way they talk. Voicemail greetings should be created for your unique consumer cohort – be it seniors who buy your beauty products at discount prices or modern millennials who call to book a hair removal appointment.
Keep reading below for effective examples of voicemail greetings for your salon or spa.
It's not a surprise that the first impression you leave on your client is often through voicemail. A professional greeting can make your clients feel at ease when they call in to book their service appointment but are unable to speak to a live person. The greeting can make or break whether someone decides to stay on the line, or hang up and call another salon for an appointment. Greetings require professionalism and friendliness at the same time – it's essential to know your clients and create messages specifically for them. Think about their demographics, preferences, and the way they talk. Voicemail greetings should be created for your unique consumer cohort – be it seniors who buy your beauty products at discount prices or modern millennials who call to book a hair removal appointment.
Keep reading below for effective examples of voicemail greetings for your salon or spa.
How Can an Effective Voicemail Greeting Help a Salon or Spa?
When a client reaches your voicemail, it's usually for one of two reasons: either your business is closed, or you're too busy to answer the phone. Regardless, in this day and age clients expect instant support. Online search indices have made it easy to simply locate another nearby salon or spa if you are unable to provide support in a timely fashion. An effective voicemail greeting can go a long way toward ensuring clients that they are still being cared for. Always keep in mind that the primary function of your greeting should always be client retention, particularly for new clients - you want them to give you a chance to get back to them before trying their luck with another business.
When a client reaches your voicemail, it's usually for one of two reasons: either your business is closed, or you're too busy to answer the phone. Regardless, in this day and age clients expect instant support. Online search indices have made it easy to simply locate another nearby salon or spa if you are unable to provide support in a timely fashion. An effective voicemail greeting can go a long way toward ensuring clients that they are still being cared for. Always keep in mind that the primary function of your greeting should always be client retention, particularly for new clients - you want them to give you a chance to get back to them before trying their luck with another business.
Thinking of Voicemail Greetings as Part of Salon or Spa Marketing Strategy
Voicemail greetings can be used in several ways: to convey information about the salon (hours of operation, services offered), as well as to promote daily specials or upcoming events (promotion of sale days, for instance). Voicemail greetings are a great tool to improve your business and to add value to clients. If you want to stand out from the competition, this is a very effective way to ensure that your clients still maintain interest in booking.
Voicemail greetings are also an opportunity to promote your salon, especially if you have a team of stylists or estheticians. Leverage the opportunity to provide information to your clients that might boost your revenue down the line.
Voicemail greetings can be used in several ways: to convey information about the salon (hours of operation, services offered), as well as to promote daily specials or upcoming events (promotion of sale days, for instance). Voicemail greetings are a great tool to improve your business and to add value to clients. If you want to stand out from the competition, this is a very effective way to ensure that your clients still maintain interest in booking.
Voicemail greetings are also an opportunity to promote your salon, especially if you have a team of stylists or estheticians. Leverage the opportunity to provide information to your clients that might boost your revenue down the line.
What Makes a Good Business Voicemail Greeting?
The most important part of creating an effective message is knowing what you want your clients to hear in the first place. What are they looking for from you when calling? That will help you write a greeting and determine its tone, so make sure that it fits their needs.
The most important part of creating an effective message is knowing what you want your clients to hear in the first place. What are they looking for from you when calling? That will help you write a greeting and determine its tone, so make sure that it fits their needs.
Things to Include in Your Greeting:
- Start by warmly greeting your client and thanking them for their call.
- Include any information regarding salon or spa updates, such as service specials or closures due to inclement weather. Make sure your greeting is updated on a regular basis.
- Explain why their call might be going unanswered, and apologize for the inconvenience.
- Provide alternative methods of contact if applicable.
- Suggest that the caller leave a message.
Example Salon + Spa Voicemail Greetings:
Here are a few Voicemail Greetings samples modeled from current My Salon Desk clients.
MISSED CALL During Open Hours:
"Hi! Thank you for calling Spa Bella in San Francisco, where Coolsculpting® treatments are now 25% off! We are currently experiencing high call volume and apologize for missing your call, but we'd still love to provide you with support. lf you are in need of urgent assistance, please send an email to spabella@mysalondesk.com. Otherwise, kindly leave a message after the tone and our front desk team will return your call within 2 hours. As a token of gratitude for your patience, mention this message when you book your appointment to receive a 10% Off coupon. Thanks again for your call, and we look forward to connecting soon!"
MISSED CALL After Hours:
"Hello, and thank you for calling Salon Bella at 7th Street in San Francisco, where we are excited to now offer Keratin Complex semi-permanent hair straightening! Unfortunately we are currently closed, but we will be open again tomorrow from 8AM to 5PM at which time we'll be happy to provide further assistance. In the meantime you'll find the answers to many common questions on our website, spabella.mysalondesk.com. If you'd like to leave us a message, our front desk team will certainly return your call in the morning. We appreciate your interest and we look forward to connecting soon!"
Important Things to Keep in Mind When Developing a Voicemail Greeting:
- Voicemail greetings should be short (under 20 seconds) but friendly and professional. Go through several voicemails that give an idea of how you want yours to sound like – then create your own unique message.
- Voicemail greetings can be recorded on a digital recording device or in professional studios – whatever works best for you! Just make sure there is no background noise that might call attention to unprofessionalism.
- Voicemail greetings don't have to be boring, so spice them up by adding different background tunes or sound effects. After all, you have to follow the old saying "a little humor never hurt anyone".
- Take advantage of the opportunity to market any upcoming sales or promotions to your clients. Implement suggestive selling techniques to encourage clients to upgrade their services when you eventually reach back out to them.
- Consider adding a special offer within the greeting as a token of gratitude to your clients for their patience.
- We at My Salon Desk frequently develop custom telecommunications solutions - an after-hours automated text message is a common offering amongst our business clients. It's a great way to remain engaged with younger clientele who may not wish to leave a voicemail.
Final Thoughts
Voicemail greetings can make a big difference in market penetration and client retention, so make sure you consider them as an integral part of your entire salon strategy. If you want more Voicemail Greeting examples, check out this link to get them for free.
And if you really want to provide white-glove customer service and omni-channel clientele management to your salon or spa guests, consider implementing a salon and spa virtual phone answering service. A virtual receptionist answering service can help you prevent the issue of missed calls altogether by providing phone coverage during peak call times. We at My Salon Desk can take client calls between 8 AM and 9 Pm everyday of the week - additionally we offer a voicemail service for the occasional call after our regular business hours.
